• Domains: HealthTech, Med-Tourism, Energy (EV), E-commerce
• Typical scope: Discovery → Strategy (archetypes, IA) → Trust content & governance → Handoff/QA
• Tooling: Notion, Figma, Miro, Google Suite, AI for clustering/benchmarking (human-in-the-loop)

• Led mixed-methods research across end-user, enterprise, and internal platforms (SCAL): applied feature validation, usability testing, and workflow mapping so that new product features aligned with user and enterprise needs.
• Conducted 40+ stakeholder and enterprise interviews: identified gaps in information flow, reducing upselling opportunities, so that sales and product teams could capture additional revenue streams.
• Uncovered critical design flaws in early-stage Energy Management modules: prevented costly misalignment and avoided wasted dev resources, so that roadmaps stayed aligned with enterprise priorities.
• Delivered personas, journey maps, and workflow diagrams: facilitated cross-functional alignment across product, design, and enterprise stakeholders, so that PDLC decisions were evidence-based and user-centered.
• Synthesized research into strategic recommendations: directly influenced product roadmaps and enterprise workflows, so that features were prioritized to maximize business impact and user adoption.

• Introduced human-centered research practices into a legacy engineering-driven SaaS company, embedding UX research across 70+ healthcare tech projects so that products met clinical workflows and patient-facing usability standards.

 • Led mixed-methods research (stakeholder interviews, usability testing, surveys, journey mapping, prototype evaluation) to uncover adoption barriers so that onboarding friction decreased and churn was reduced.

 • Partnered with product managers and engineers to validate features and redesign core SaaS flows so that enterprise clients expanded contracts and higher-budget customers were acquired.

 • Delivered personas, prototypes, usability reports, and design roadmaps that aligned cross-functional teams so that PDLC decisions were data-driven and scalable across the platform.

 • Advocated for a user-centric strategy in a traditional engineering environment, establishing research processes so that UX became an integrated driver of product and business outcomes.

• Piloted user-research-driven public events and coordinated logistics, resulting in a 30% increase in participant numbers and a 20% rise in donations through targeted community outreach, while managing budgets and securing optimal vendor contracts.
• Collaborated with marketing teams to refine outreach tactics using in-depth research, increasing campaign effectiveness by 18%, growing lead generation by 25%, and launching successful pilot projects for new engagement concepts.
• Conducted comprehensive research assessments and post-event evaluations, leading to targeted advocacy strategies, a 15% boost in volunteer engagement, a 25% expansion in campaign reach, and the implementation of improvements for future initiatives.

• Led two-year-long ethnographic studies on domestic violence and refugee displacement, conducting 80+ interviews, focus groups, and surveys across vulnerable populations.
•  Synthesized insights into personas, journey maps, and policy reports: informed UNHCR service design and academic frameworks, so that humanitarian programs are better aligned with community needs.

 •Applied participatory and mixed-methods approaches in sensitive field contexts:  built transferable expertise for later enterprise and SaaS UX research.