Makawee


E-commerce experience (discovery → IA → flows → wires → UI → QA)


A compact end-to-end build showing my ability to move from research & IA to flows, low/mid-fi wires, UI and handoff/QA for a transactional product.


Role: Solo UX Researcher/Designer (contract)


Scope: Research, IA, user flows, wireframes (lo/mid-fi), UI, design QA


Capabilities shown:

  • User research snapshots
  • Site map and user flow for shop/browse/checkout
  • Low-fi → mid-fi wireframes for key funnels
  • UI screens (home, catalog, promos, PDP)
  • Handoff & QA checklist used for dev sign-off


Artifacts:

  • Site Map •User Flow • Low-fi wires • Mid-fi wires • UI screens

I think Design is not started from the schools and institutes.Design even is not part of human's life. It is the life itself and design thinking is the art of living.


I decided to become a UX designer before knowing it as its common definition.


I ground my decisions in the empirical data collected and I embrace improvisational techniques for maintaining resilience and adaptability. I encouraged myself the cultivation of critical thinking habits and practices.

Design Starts from exploring and exploring starts from observing

I think Design is not started from the schools and institutes.Design even is not part of human's life. It is the life itself and design thinking is the art of living.


I decided to become a UX designer before knowing it as its common definition.


I ground my decisions in the empirical data collected and I embrace improvisational techniques for maintaining resilience and adaptability. I encouraged myself the cultivation of critical thinking habits and practices.

While studying sociology my desire to understand people's behavior led me to become a field researcher. Anthropology and Sociology were providing me good backgrounds in theory by I was thirsty to feel and learn. So I stepped out of my safe box.

During 1 year field research I interviewed 905 women in the general public of Turkey. I realized that a  good researcher is essential when observing and/or interacting with target audiences in their real-life environment so I know this research one of the key roles on my career. This project was designed for ministry of family and social services in Turkey.


Despite the experiences I had in serving victims of violence, especially while I was volunteering in Morcati, this research was a huge eyeopener.


Meeting victims in their homes, economic and social conditions was essential to improve empathy.

The second research 1 year was about refugees and their social and economical conditions. During this research, I interviewed more than 510 refugees in whole Turkey.



It was middle of Syria's crises. Huge number of refugees were led into Turkey and their situations were heartbreaker tragedy. Middle of the darkness I found myself practicing being rational while observing my biases. Spending time with refugees in their tents in a camp with only 50 km distance from the war zone was the hugest experience of empathy. Life was not sweet but it was the reality outside and I was in complete acceptance to soak in people's life.

In 2017, I became part of Child Foundation family to help children to remain in school. I was lucky to work for both sides of sponsors and social workers. I did sponsor research with determining research methodology including, survey development, listening sessions, interviews, and diary studies.


After analyzing the collected data, I presented my suggested strategy to the board of Child Foundation including some changes in the outreach approach. Child Foundation successfully collected more donations and gains more volunteers and sponsors in compare with past decade.