Arshameh

A Concept Jewelry Brand Built from Strategy

Arshameh - A Boutique Jewelry Brand Rooted in Heritage & Impact

Arshameh is a boutique jewelry brand I conceptualized and developed from scratch, blending traditional Iranian stonecraft (Shajar) with minimalist aesthetics and social impact.

This project reflects my ability to turn insight into identity, including market research, brand positioning, go-to-market planning, and narrative design.

💎 Explore the full strategy deck below to see the process from idea to launch.



  • Full STP, 4Ps, and Go-To-Market strategy
  • Product lines with customization and artisan credits
  • D2C & marketplace hybrid model with pop-up integration
  • Ethical sourcing and donation loop to the Down Syndrome community

💎 Arshameh is a love letter to craft, culture, and thoughtful growth.